Behind Closed Doors

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Have you ever taken a walk in the evening and wondered about the lives of the people in the houses you pass? What do they do? How many kids do they have? Are they happy? What are their lives like behind the closed doors with “Welcome” signs and shuttered sidelights?

Before social media, that remained a mystery unless you knew them personally. Not anymore. It’s easy to find perfect strangers on Facebook, Instagram or Twitter.

Social media has not only unlocked the doors to our private lives, it has made many of them transparent. I would argue that as we’ve become savvier with Facebook (for example), we are finding a few types of personal profiles more frequently than ever before:

Type 1: A profile that looks like an online diary full of drama and that screams, “pay attention to me!”

–or–

Type 2: A “too perfect” profile. Photos are plentiful, posed, and perfect. Everyone is happy, beautiful and successful at school/work/parenthood/etc. Not that there is anything wrong with this profile type. Seriously, who wants posts online of themselves looking less than their best? (But, we all know there are bad hair days in everyone’s life.)

There are many other profile types, of course, and I’m guilty of being “the one that posts too many dog pictures,”

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(ok, indulge me here:), but it causes me to wonder…

What would it mean to make your life exclusive again?

There is something to be said for the authenticity you can achieve in a more private environment.

Being real. Interacting with people you truly know in a more creative, intimate, productive, and selective context. Organizing everyone in your life into groups that you share different conversations and content with- privately. There are naturally people you can be “real” with and people you aren’t ready to allow behind the closed door to your personal life. Why not choose what you share with these different groups of people? One post (size) does not fit “all” when it comes to sharing on social media.

Take the dinner table for example.

Picture the conversation you have at your table with your family (over a dinner that requires no more than 3 ingredients in my house:). It’s personal. You may be laughing, asking questions, refereeing the latest sibling squabble, or discussing upcoming family weekend plans or school. Now imagine if I was sitting at that table with you- a complete stranger. Would the conversation change? Be a little more guarded? Carefully curated? Apply that same conversation to social media. It’s easy to forget that there are people on the other end of the screen or keyboard. People who have varying types of relationships with you and who judge what you post very differently.

Facebook’s been around for 12 years, Twitter 10 years and Instagram 6 years. We’ve had all of this time to build lengthy “friend” and follower lists who pay attention to what we post. It’s cool and fun to have a voice in the online social sphere, but we must manage that voice in public and be intentional about promoting the personal brand we want everyone to see.

There is value in privacy and the ability to keep your life exclusive by sharing photos, planning events, chatting, and creating task or gift lists within a group that is separate from your public “friend sphere.”

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The team at MYLO has worked to create an app to do exactly that- allow you to organize people and events in your life into private groups you can manage simply and at your fingertips. Coming to both the App Store and Play Store soon, MYLO offers clever authenticity and exclusivity. We look forward to feedback about how you are able to make your life exclusive again…

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